Backstage Pass is a nonprofit organization that aims to help musicians and their audience to connect with the purpose of maintaining alive the local live music scene.
The visual system is inspired on the labeling ideas used by the music crew members working on the backstage areas across the world who commonly use spray paint, hand writing on different types of tape, and embossed labels.
To create a series of typographic posters by utilizing different techniques of experimentation. using a specific color as the subject and popular interpretations tied to that related to find visual solutions implied connotations.
Explores existing modern typographical ideas and techniques to communicate the emotional qualities of words throughout visual experiments.
Life threads was crated to celebrate the films by Alejandro G. Iñarritu whose films are based on interconnections around the world as well as real life events.
The main focus of the visual concept is to depict items and scenes from our everyday life. Windows or lights represent our point of view of situations, and that many stories are happening at the time; sometimes affecting others.
Video, Flying Logo
INPUT & OUTPUT
Aura Music is an applicationthat aims to help users to shape their emotions based on the music they listen.
A multi-platform project based on user experience, interactions, and the design across different devices that serves the same purpose.
The visual system is colorful and uses simple icons representing each of the four “target moods” that users can select from the menu.
This is a project where I designed a line of skin care products from a brand whose main focus is to manufacture other type of products.
The visual system is inspired by movement and structure; the key components of the musculoskeletal system and skin that provides form, support, stability, and movement to the body. The color palette and typography follows the guidelines established by Nike.
“Vincent” is a collection of paintings, drawings and some of the most remarkable memoirs of the life and career of Vincent Van Gogh.
This book presents spreads with generous open white spaces to enhance the visual work created by the artist. The intention is to provide the audience with a museum-like experience while navigating throughout the pages of the book.
Keeper is a project developed to create awareness and to educate potential new dog owners about differences in behavior and personality among the most popular dog breeds.
The goal is to guide the target audience in the process of choosing a dog based on the breed’s most common behavior rather than based on the appearance. The project calls for a color code system to identify the different dog’s groups and a clean layout that serves as an adaptable canvas for all the breeds presented.
BEFORE & AFTER
Re-branding of Stardust Casino: The rebirth of an extinguished star. Inspired in the outer space theme, “The Legendary Stardust” was one of the first casinos and resortsbuilt in Las Vegas Boulevard as one of the pioneers in the entertainment and gambling industry during the60’s and the 70’s.
The project’s objective was to renew the concept of the brand and to design an image that reflects a fresher and modern feel that is appealing to the young spirited customers who are seeking for a fun atmosphere.